Top 5 Social Apps Performance on Unified Platform in UAE Q4 2022

In Q4 2022, the top social apps in the United Arab Emirates exhibited notable performance in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals interesting trends for TikTok, Facebook, Instagram, TikTok Now, and Bigo Live - Live Streaming App.

TikTok experienced a strong finish in Q4 2022, with weekly revenue peaking at approximately $660K during the final week of December. Weekly downloads showed a significant increase, reaching around 109K in the same period. The app's active users grew steadily from about 5.2M at the start of the quarter to 6.2M by the end.

Facebook had consistent weekly revenue, peaking at roughly $14.7K in late November. Weekly downloads were stable throughout the quarter, with the highest at around 67K in mid-December. The number of active users fluctuated slightly, ending the quarter at approximately 6.6M.

Instagram saw a notable spike in revenue in early November, reaching around $2.5K. Weekly downloads peaked at approximately 70K in mid-December. The active user base remained relatively stable, fluctuating around 2.9M throughout the quarter.

TikTok Now showcased a downward trend in weekly downloads, starting from about 107K in late September and dropping to roughly 1.5K by the end of December. Active users also saw a decline, from around 141K to 78K over the same period.

Bigo Live - Live Streaming App had a strong performance in terms of revenue, peaking at approximately $94.8K in the final week of December. Weekly downloads were steady, with a peak of around 18.6K in mid-December. The app's active users grew slightly, reaching about 186K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.